http://sportsmediawatch.blogspot.com/2009/04/abc-nba-ratings-on-pace-to-be-highe\
st.html

ABC NBA ratings on pace to be highest since '04.
NBA ratings are on pace to increase for the second straight season.

Through March 29, ABC is averaging a 2.5 rating for 14 NBA telecasts, up 14%
from a 2.2 through the same date in '08 (15 games), and the highest average
through 14 games since the 2002-03 season.

Last Sunday's Mavericks/Cavaliers game drew a 1.6/4 final rating, up 23% from a
1.3 for Rockets/Spurs last year, and the highest rating for an NBA game opposite
the NCAA Tournament since 2006.

ABC has four NBA telecasts left, including Spurs/Cavaliers this Sunday and
Celtics/Cavaliers the week after. If the ratings for those four telecasts are
even with last year's comparable games, ABC will finish the season averaging a
2.4 rating -- the best for the NBA on broadcast since the 2003-04 season.

NBA ratings on ABC during the 2008-09 season.




Date
Time
Game
Net
Rating
vs. '08



Thu., 12/25/08
2:30 PM
Spurs/Suns
ABC
3.2
3%



Thu., 12/25/08
5:00 PM
Celtics/Lakers
ABC
5.3
51%



Sun., 1/25/09
1:00 PM
Mavericks/Celtics
ABC
1.7
-6%



Sun., 1/25/09
3:30 PM
Spurs/Lakers
ABC
2.8
0%



Sun., 2/1/09
2:30 PM
Cavaliers/Pistons
ABC
1.8
13%



Sun., 2/8/09
1:00 PM
Spurs/Celtics
ABC
2.4
4%



Sun., 2/8/09
3:30 PM
Lakers/Cavaliers
ABC
3.8
46%



Sun., 2/22/09
2:30 PM
Celtics/Suns
ABC
2.1
11%



Sun., 3/1/09
1:00 PM
Pistons/Celtics
ABC
2.2
5%



Sun., 3/1/09
3:30 PM
Lakers/Suns
ABC
3.1
3%



Sun., 3/8/09
3:30 PM
Suns/Spurs
ABC
1.6
-24%



Sun., 3/15/09
3:30 PM
Mavericks/Lakers
ABC
2.0
-20%



Sun., 3/22/09
1:00 PM
Heat/Pistons
ABC
1.2
-13%



Sun., 3/29/09
1:00 PM
Mavericks/Cavaliers
ABC
1.6
23%



Average rating thru March 29
2.5
14%