http://sportsmediawatch.blogspot.com/2009/02/more-good-ratings-for-
nba.html
With two of the biggest stars missing from what would turn out to be
an uncompetitive game, ABC still drew decent numbers for NBA
coverage on Sunday.
The Celtics 128-108 blowout of the Suns drew a 2.7 overnight on ABC
Sunday, up 13% from a 2.4 for the comparable Pistons/Suns match-up
last year, and up 17% from a 2.3 for Cavaliers/Heat on the
comparable date two years ago.
This marks the fourth straight NBA game on ABC to see a double-digit
increase in overnight ratings. Cavaliers/Pistons on Feb. 1 was up
15%, Spurs/Celtics on Feb. 8 was also up 15%, and Lakers/Cavaliers
on Feb. 8 was up 73%.
Despite the increased rating, Celtics/Suns was beaten head-to-head
by final round coverage of the Northern Trust Open on CBS, which
drew a 3.5 overnight.