Cheyenne Tozzi and Russell Crowe wear My Brother's Keeper (MBK) T
Shirts.

BRA Boy Koby Abberton is riding the multi-billion dollar surfwear
wave with the launch of his fashion brand My Brother's Keeper.

Named after the credo Abberton has emblazoned across his chest, My
Brother's Keeper is the latest money-making scheme for the Maroubra
surfer who narrowly escaped a jail sentence when he was convicted of
lying to police to cover for his brother Jai.

Abberton told Confidential he would officially launch the label he
conceptualised and designed with a "big party in Bondi" in two
weeks, but the MBK website was now open for purchases.

On it, Abberton guides his would-be-customers through his scrape
with the law and how it has served to enforce the ideology by which
he lives his life.

"I got in trouble with the law and was facing a 14-year jail term,
all for not telling on my brother, although I knew nothing,"
Abberton writes. "My Brother's Keeper is a fashion label for all out
there who are their brother's keeper.

Abberton writes that he doesn't want to make millions from his
label, he wants "soldiers to wear it and wear it proud".

In addition to his plans to market the label internationally, the
pro surfer has enlisted the spruiking services of model mate
Cheyenne Tozzi and Hollywood star Russell Crowe - who Abberton said
had "definitely worn" the pack of MBK T-shirts he was sent two
months ago.

What about the critics who might suggest he is trying to capitalise
on his criminal conviction?

"The situation I went through is over. But there are millions of
people out there who would be there for a brother and they're the
people I want to wear my brand," Abberton said.

From Sydney Confidential
October 23, 2006 12:00am

http://www.news.com.au/entertainment/story/0,23663,20625978-
5007192,00.html