Advertising company former employees' website.
Reach, Inc. was a leading advertising company in the Philippines during the '70s. It was organized by Manuel P. Vasallo (from Philprom), Vicente Villafuerte (from Ideas, Inc.) and Martin del Rosario (from Philprom).
Premiere account was the group of companies owned by Ricardo Silverio that included Delta Motor Corp. (Toyota), Sharp, Frigidaire, M.A.N., Denso, Komatsu, Pilipinas Bank, Sterling Life, and others. The agency grew with the coming of Japanese multinationals. Mr. Silverio kept a good relationship with the Marcos government; however, that relationship changed in the early '80s. Marcos caused the closure of the Silverio companies in 1983. Reach declined from then on. Marcos was ousted in 1986. Reach had a permanent closure with the death of Manuel Vasallo.
Former Reach employees became successful advertising, media and business personalities. This website is dedicated to renew ties, reminisce the good times and open doors to future cooperation among former employees, clients and friends. Photo - Pacquiao and Morales.