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MySpace: ABC Sports Tribute Page (Bring ABC Sports Back)   Message List  
Reply | Forward Message #94 of 104 |
http://www.myspace.com/bringabcsportsback

About me:
Like its longtime competitors CBS Sports and NBC Sports, ABC Sports
was originally just the sports division of a major American network,
ABC. The seeds of its eventual integration with ESPN occurred when
the cable network's majority owner Capital Cities Communications
bought ABC in 1985. Although some ESPN sportscasters such as John
Saunders and Dick Vitale began to also appear on ABC Sports
telecasts, ESPN and ABC Sports continued to operate seperately. After
the The Walt Disney Company bought Capital Cities/ABC in 1996, Disney
started to slowly integrate ESPN and ABC Sports. ESPN personalities
like Chris Berman, Mike Tirico, and Brad Nessler worked on ABC Sports
programs. In 1998, ESPN adopted ABC Sports' Monday Night Football
graphics and music for its Sunday Night Football broadcasts. During
that same year, ESPN signed a five year deal to televise National
Hockey League games, also letting the cable network to essentially
buy time on ABC to air selected NHL games. This was noted in
copyright beds at the conclusion of the telecasts, i.e. "The
Preceding Program has been paid for by ESPN, Inc." ESPN then signed a
similar television rights contract in 2002 so it could produce and
broadcast National Basketball Association games on ABC. Meanwhile,
Disney continued to consolidate the corporate structure of ESPN and
ABC Sports. Steve Bornstein was given the title as president of both
ESPN and ABC Sports in 1996. The sales, marketing, and production
departments of both divisions were eventually merged. It was
announced in 2006 that ABC Sports would be totally integrated into
ESPN, using ESPN graphics, music, and production. The brand
integration does not directly affect whether ESPN (the cable channel)
or ABC carries a particular event, as in most cases this is governed
by contracts with the applicable league or organization.





Thu Oct 2, 2008 8:47 am

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http://www.myspace.com/bringabcsportsback About me: Like its longtime competitors CBS Sports and NBC Sports, ABC Sports was originally just the sports division...
Terrence Michael Clay
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Oct 2, 2008
2:01 pm
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