Jonathan Rules!


Yeah I said it.  So here's the deal... I think some of you probably
don't consider things a bit more closely when you judge
Jonathan...... the reason Jonathan might come off to some of you as
an "ASSHOLE" is because he is in an image driven business.  Not only
is he in an image driven business but he is also in business for
HIMSELF in Beverly Hills/West Hollywood where you only have ONE
chance to get it right.  Therefore, the man HAS to be quite "anal"
about EVERYTHING because it is his ASS, his NAME, and his REPUTATION
that's on the line.


Sure, he can be a bit more diplomatic and less brash about things but
let's face it...... that's just not his style.  He is direct and
honest and I personally find that extremely refreshing no matter what
side of the fence he's on.  Let me go further to say that not only do
I find his directness refreshing, but also that it is required if you
are to survive out there for the long-term.  It's that simple folks. 
Beverly Hills is full of pompous wannabes because it is so dog eat
dog out there and only those with the thickest skin survive.


Why do I have this particular view on things?  Well, I for one have a
few things in common with Jonathan and thus I can easily relate. 
Like him, I too am a die-hard perfectionist (maybe it's because I'm a
LEO... who knows).  Anyway, my personal philosophy is that there's
only one way to do things right.  Secondly, I too am trying to open
up an image driven business in West LA.  No, I am not a hair designer
(although I am currently looking for some highly talented ones to
establish a long-term partnership).....


What I am is a fashion/glamour photographer...... and my industry is
no different than Jonathan's..... matter of fact, they are quite
related.... so when you are working in this particular industry you
simply can't get into the habit of cutting people slack... the
economics and undue stress of doing so is a fatal prescription that
can undermine your business ..... remember folks ... we are talking
about an image driven business here... so it's all about finding the
right people who share your personal vision and work ethic.... you
must have an undying passion for this kind of work and you must learn
to use it for the better of your talent and profession.


I have a lot of respect for Jonathan and I am sure I will bump into
him sometime after I get my West LA office established.  When I do I
will be sure to give him a thumbs up.  It took him 20 years to get to
where he is today and there's something positive to be said about
that.


It's nice to meet you all :)


Finally, someone who agrees with me.




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